Apex Privacy policy
Last updated November 12, 2026
The short version. We collect what the app needs to connect a coach with the parents and athletes on their team, and nothing more. Parents own and control their athlete's profile. We don't show ads, we don't run analytics or tracking, and we never sell or share data for advertising.
Apex Basketball is published by Apex Digital Software, Florida, USA ("we", "us"). This policy covers the Apex Basketball apps for iPhone and Android and this website. Apex Basketball is launching soon, and this policy describes the app as it will ship.
Who uses Apex Basketball
- Coaches have accounts and a paid subscription.
- Parents and guardians have free accounts and join a coach's team by invitation.
- Athletes do not have their own accounts. An athlete is a profile created and managed by their parent or guardian, used on the parent's device.
What we collect
| Who | What | Why |
|---|---|---|
| Coaches | Name, email address, team names, and the age group and level you coach. A Stripe account reference if you sell sessions. | Your account, your teams, invitations, and session payouts. |
| Parents | Name and email address. If you book sessions, what you booked and the amounts paid and refunded; card details go straight to Stripe in the app and never reach us. | Your account, invitations, messages and session bookings. |
| Athletes | First name, last name, birth year, position(s) and team. Nothing else. | Assignments, XP, badges, leaderboards and report cards. |
| Activity | Assignments, drill completions, quiz answers and scores, XP, badges, development plans, report cards and coach ratings. | The core of the app: tracking development. |
| YouTube links | Links a parent adds to YouTube videos of their athlete doing a drill, and to the family's YouTube channel. We store the link only, never the video. | So the coach can watch the rep, and to award bonus XP. |
| Messages | Messages between a coach and a parent. | In-app communication about the team. |
| Sessions | Session bookings, amounts and refund status. | Private and group session sales. |
| Sign-in | A passkey's public key (your device keeps the private part), or a one-time code sent to your email. | Passwordless sign-in. We never store passwords. |
| Imported rosters | When a coach imports a PDF, Excel or CSV roster, the app reads only each athlete's name and positions and their parent's email address. The file is not uploaded or kept. Every other column, such as dates of birth or phone numbers, is ignored. | Setting up a team and inviting each parent by email. Apex Basketball works through parents: an athlete is never added without one. |
| Parents who haven't joined yet | The email address the coach entered for you, and the athlete's name on the coach's roster. | Sending you the team invitation. If you don't want it, ignore the email or ask us to remove your address. |
We do not collect location, contacts, photos, videos, advertising identifiers, or athletes' email addresses or phone numbers.
Children's privacy
Many athletes are under 13. Apex Basketball is designed so that a parent or guardian is always the account holder:
- Only a parent or guardian can create an athlete's profile, and creating it is their consent to the collection described here.
- Athletes cannot sign up, log in, or message anyone.
- Parents can review, correct or delete their athlete's information at any time in the app, or by emailing us.
- Leaderboards show only an athlete's first name, last initial and team. No photos, birth years or videos. The national leaderboard groups athletes by age group, worked out from birth year, which is never shown.
- Coach rankings show a coach's name, their team names and how many players they have. The App Review demo team never appears.
- We don't store or host video. A parent can link a YouTube video of a drill, and only that athlete's coach and parent see the link in the app.
- We encourage families to share highlights on YouTube. The video and the channel belong to the family, who decide whether they are public or unlisted. For athletes under 13, any channel must belong to the parent and be marked "made for kids", as YouTube requires. Apex Basketball links to a channel but never uploads to it.
Who can see what
- Your coach sees the athletes on their team, their activity, linked drill videos and messages with parents.
- Parents see their own athlete's activity, report cards and messages, plus the team and global leaderboards.
- Other users see an athlete only on leaderboards, as first name, last initial and team.
- The shared library. Drills and quizzes that coaches generate join a library every coach can use. Library items never contain athlete information.
AI features
Apex Basketball uses AI (Anthropic's Claude) to generate drills and quizzes from a coach's request, and to draft report cards and development plans for the coach to review. Athlete names are replaced with placeholders before any request is sent, and the AI provider does not use our requests to train its models. A coach approves every report card before a parent sees it.
Service providers
We use these companies to run Apex Basketball. Each processes data only to provide its service to us:
- Vercel and Neon: hosting and database (United States).
- Stripe: session payments and coach payouts. We never see card numbers.
- Resend: sign-in codes and invitation emails.
- Anthropic: AI drafting, as described above.
- Expo: app updates. That request carries no personal information.
- Apple and Google: coach subscriptions, under their own privacy policies.
Messages are screened automatically for abusive content to keep the app safe for families.
What we don't do
- No advertising and no advertising identifiers.
- No analytics or usage tracking in the app or on this site.
- No selling or sharing of personal information, ever.
- No public profiles, no video hosting and no direct contact with athletes.
Keeping and deleting data
We keep data while the account is active. You can delete your account in the app's settings. When a parent deletes an athlete or their account, that athlete's profile, activity, video links and report cards are deleted within 30 days, and their XP is removed from leaderboards. When a coach deletes their account, their teams are closed and parents are notified. Payment records are kept as long as the law requires. Drills and quizzes in the shared library stay in the library, because they contain no personal information.
Security
Data is encrypted in transit and at rest. Sign-in uses passkeys or one-time email codes, so there are no passwords to steal.
Your rights
You can access, correct, export or delete your information, and a parent can do the same for their athlete. Use the app's settings or email hello@apexdigitalsoftware.com. California residents have these rights under the CCPA. We do not sell or share personal information.
This website
apexbasketball.app is a static site hosted on Vercel. It sets no cookies and runs no analytics. Vercel keeps standard server logs for a short time to operate the service.
Changes and contact
If we change how we handle data, we will update this page and the date at the top, and tell users in the app before the change takes effect. Questions go to hello@apexdigitalsoftware.com.